Sales best practices

Last updated 8 months ago

What are card not present best practices?

Card not present transactions are common in ecommerce, mail & telephone orders. Note, card not present transactions have a higher risk of chargeback and fraud. The following are some best practices:

• Obtain 3 or 4 digit CVV
• Obtain the expiration date
• Use an address verification system
• Provide copy of sales
• Obtain proof of delivery
• Do not accept card data through emails

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What are receipt best practices?

For sales and refund receipts, the following are best practices:

• The cardholder’s truncated account number, displaying no more than the last four digits of the card number
• Date of the transaction
• Amount of the transaction, including currency
• Description of the goods or services
• Description of the return and refund policy
• Valid authorization code
• Doing Business As (DBA) name and location
• Do not include expiration date of card on receipts

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How can I identify a suspicious transaction?

Industries that sell gift cards, jewelry, electronics, clothing, and accessories are prone to fraud. Use the following list to help identify possible fraud:

• Purchases substantially greater than your usual customer (e.g., your average transaction is $60, but this transaction is for $360)
• Customer in a rush to receive the product/service as quickly as possible regardless of your suggestions or options to save on shipping, etc.
• Purchasing an unusual amount of expensive items or the same items
• Customer repeatedly comes back in a short amount of time, or right before closing time, to make additional purchases
• Unusual, sudden increase in the number and average sales transactions over a one to three day period
• Previous history of disputed charges
• Orders shipped to an address other than the billing address, or use of anonymous/free email domains
• Orders sent to zip codes or countries where you show a history of fraudulent claims
• A large number of prepaid cards to make purchases

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